Wednesday, May 5, 2010

Advertising : The soul of Modern Business

Adevertising, a very common term and a tool which is used for many purposes by an individual or a group of people. In the modern era, every business is trying their best to be position themselves in the minds of the target audience. To maintain a share in the market, an organisation play every possible game.Every day new organisations enter the market with an aim to fetch profit from the market. Many firms exist the market as they could not survive in the competitive world.

The concept of advertising came into existance 3000 B.C. when our ancesters used to paint on the walls,stones,etc. The ancient form of painting were mostly based on the story,facts and the issues and through a viewer can easily connect to.

Modern business advertise for promotion of their product, services or ideas.

"once we invest we want returns"

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