Wednesday, July 14, 2010

Recreating Business Identity

Losing the identity is the worst thing that can happen to anyone. 
I know I am not a corporate but can I act like a corporate?
to play this role, I need to change to what extent?
I am not acting in a movie,
but still I have to act, where there is no story to tell
I believe in myself, however they believe in money.
loving my work is my attitude,
however there attitude is formal and profit-oriented.
even if I get into the shoe of corporate,
does it fulfill my perception and there expectation?
is the world not enough for them?
whom should I ask this question?
I can be a part of this film only if I get a right role.
I don't want the lead role, 
but at least role me where I can adjust.
there world is different than ours...

"Creating somethings is not difficult,however recreating something is far more difficult" .


Thursday, July 1, 2010

Latest Brand Mantra

You must have heard much about the bollywood film sequels, but it will be difficult to digest if it comes to advertisement sequel. It is nothing but the advertisement campaign based on “BIG IDEA”. Every advertisement has its own base, which supports the campaign. Most of the advertisement is based on the “creative idea” which may easily connect to the target audience. For instance, we consider the “IDEA” a telecom company, there big idea is “WHAT AN IDEA SIRJI” .This campaign has shown some positive signals for the brand, but will it be able to keep a track with the competitors.

The return on investment in advertisement campaign cannot be measured easily, as there are no specific parameters for measuring it in monetary terms. It is like shooting a duck in with closed eyes. Telecom Companies like Reliance, Tata and Airtel invest more on advertisement instead of public relations. There are some negative impact of the growing media business on advertisement as a whole.

The world of advertisement has changed drastically with the requirement of corporate world.

Can a company rely on advertisement campaigns?

Modern Advertisement trends are serial advertisement or sequential advertisement. The most successful sequential ad campaign was “Vodafone zozo”. Does this campaign made a difference to “vodafone” sales figure. No doubt the campaign was good and well executed but what was its objective….that remains the million dollar question? Sequel advertising is one of the innovations in the field of advertisement. Is it the reliable way of advertisement or not that future will decide?