The return on investment in advertisement campaign cannot be measured easily, as there are no specific parameters for measuring it in monetary terms. It is like shooting a duck in with closed eyes. Telecom Companies like Reliance, Tata and Airtel invest more on advertisement instead of public relations. There are some negative impact of the growing media business on advertisement as a whole.
The world of advertisement has changed drastically with the requirement of corporate world.
Can a company rely on advertisement campaigns?
Modern Advertisement trends are serial advertisement or sequential advertisement. The most successful sequential ad campaign was “Vodafone zozo”. Does this campaign made a difference to “vodafone” sales figure. No doubt the campaign was good and well executed but what was its objective….that remains the million dollar question? Sequel advertising is one of the innovations in the field of advertisement. Is it the reliable way of advertisement or not that future will decide?